Adventures in KU – Month Two

Adventures in KU_Meka James

Happy Friday! And welcome back to my adventures in KU. Last month we kicked off with a little backstory detailing my start and my general stance on the kindle unlimited program. No need to rehash, you can check out that post HERE. So, how did month two in this experiment go? Let’s find out.

This month I attempted to tackle the great and mysterious AMS ads. Now if you’re around the “water-cooler” at all, you know there are varying opinions on these ads, mostly surrounding their ease of use. Or lack thereof. Because I’m experimenting I didn’t want to sink in a bunch of money. Did that hurt or help? The world my never know. What is known is my utter failure at AMS ads! UTTER. FAILURE.

Here’s the breakdown. My overall budget was $40 and I set them to run for a week. This was my first attempt at them, and I had the wonderful Coralie Moss holding my hand trying to help me with the process. It’s all trial and error.

Why do I call it a failure? Well, see for yourself.

Meka James_KU_month 2 ad

That’s right folks, of the $40 I set aside to spend, only $5 of it was used and I made ZERO sales. Not a single one. That’s rather dismal. I was told a few things though.

1) I needed to let them run longer. Apparently it can take some time for the ads to “kick in” so to speak.

2) I need a bigger budget. Eh, I mean I kind of figured, but I’m cautious with my limited marketing dollars.

The third piece of information I was told was that if I didn’t have a series I was basically wasting my money on advertising. That last one is too much to unpack right now. Maybe for one of my IWSG posts.

Moving on. Other than the ads, and some bare minimum teaser type social media posts I didn’t advertise much. I did play around with the keywords to see if that would help. So far, not so much. I also temporarily changed up the cover for The Lists.

TL side by sideI love the cover Avery Kingston (the jar one) made for me. She gave me exactly what I asked for. The issue however, is it doesn’t fit the genre. I knew this when I picked the design. I wanted a reflection of the story, not so much a “sex sells” approach.

If my sales ranking is any indication, the cover change hasn’t had any more impact than the keyword adjustments. I will leave this cover up for the remaining time in KU and reassess once my time is up.

Lastly, the cold, hard facts.

Sales. They went up from last month (9) so yay on that. Fiendish was still my top seller with 7 total for this round, one even being paperback! And somehow I managed to sale two copies of The Lists. Not ready for a fancy dinner at Ruth Chris, but it’s an improvement so I’ll take it.

Meka James_KU_month 2 sales

Page reads. Those went the other direction from last month (2,672). I didn’t participate in any takeover events like I had last month. Not sure if that had any impact on the page reads or not. I’m not planning any for next month.

Meka James_KU_month 2 page reads

Okay that’s it for this update. My plan for next month is to attempt the last promotional option which is the Kindle Countdown option. After that I’ll decide on the fate of my books in KU.

Have you experimented with kindle unlimited? How’s it working for you?

Until next time
~Meka

 

4 thoughts on “Adventures in KU – Month Two

  1. Vania Margene Rheault says:

    Run lots of ads. Lots and Lots and Lots. I’m talking 10 for every book. All kinds of ads. They changed their ad platform, so I’m not as familiar with this new way. But run lots. They don’t take your money as quickly, and that’s a good thing. It means impressions are free. 🙂 Someone has to see something what is it? Like over ten times for it to make an impression. Ads take a lot of time and trial and error to see results. 🙂

    Like

    • Meka James says:

      Ah okay. So more is better in this case. Got it. I need to read up and research more on this and see how I can maximize my dollars on that platform. Yes on the trial and error! Man I feel like everything I do marketing wise is trial and error. hahaha

      thanks for stopping by

      Like

  2. Vania Margene Rheault says:

    Brian has a facebook group that goes along with this book. The how-to is already outdated since Amazon changed their way of doing things, and their name, too, but the philosophies on how to make your ads work are still the same, so I would buy it just to see what he has to say about testing, running lots at the same time, and being patient with results.

    Liked by 1 person

    • Meka James says:

      Thank you for this! I’ll check it out. Another writer buddy has a book on Amazon ads, not sure if it’s this same one. She’s told me, but I have a terrible memory. LOL I will be trying them again, and applying some different options as I go to see what gets me the best return.

      thanks!

      Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s